The executives of two Egyptian market leaders have recently joined forces to launch a pioneering sportstech solution
May 8, 2023
The executives of two Egyptian market leaders have recently joined forces to launch a pioneering sportstech solution that is expected to disrupt the field over the coming years. The co-founders of deep-tech software firm Optomatica, Dr. Mohammed El Beltagy and Sarah Rafea, along with the co-founders of leading sports event management company The TriFactory, Ayman Hakky, Seifeldin Fawzy, Dr Mahmoud Abdelhakim, and Mohamed El Beltagy, have teamed up to establish Racemate, an innovative new running platform aimed at both runners and race organizers.
The Racemate app, available on both Android and iOS, was first introduced to the open market at The TriFactory’s annual Pyramids Half Marathon in December 2021. Racemate’s innovative audio-guidance, real-time pacing strategies customized to each runner’s goals and needs, and live tracking features made it an instant hit, combining industry-standard and new and innovative features into one comprehensive tech solution.
In the fifteen months since its launch, Racemate has successfully integrated with a dozen races across the country, including races organized in Cairo, Giza, Siwa, Alexandria, Kafr El Sheikh, and the Red Sea.
“Expanding Racemate’s footprint across the country and serving as many runners as possible has been of the utmost importance during our initial start-up phase”
Now, the company has set its sights even farther, with strategic partnerships opening the door to regional expansion; Racemate has officially landed in Dubai, with thousands of users from two key races taking place in April 2023. Further cementing its regional capabilities is the app’s multi-lingual interface. Every single touchpoint on the app is available in English, Arabic, Swedish, and Italian, including audio-guidance in all four languages.
Racemate allows runners to enjoy an unparalleled running experience, offering many customizable features that are not found in other running apps. Explore the app
The professional expertise provided by the founders of The TriFactory when it comes to organizing running races offers a distinct advantage when it comes to Racemate’s business strategy, with the app’s core paying customers being race organizers and sports event management companies. Alongside its innovative experience for runners, Racemate offers race organizers state-of-the art features including direct in-ear communication with every single runner, superior tracking and emergency response triggers, and the audio-guidance that keeps race participants on track from start to finish.
“The global running market is experiencing major growth. Sportstech solutions have the capacity to greatly benefit all runners, whether they’re competing at organized races or running on their own, and Racemate aims to fill that market gap”