In the fifteen months since its launch, Racemate has successfully integrated with a dozen races across the country, including races organized in Cairo, Giza, Siwa, Alexandria, Kafr El Sheikh, and the Red Sea.
Now, the company has set its sights even farther, with strategic partnerships opening the door to regional expansion; Racemate has officially landed in Dubai, with thousands of users from two key races taking place in April 2023. Further cementing its regional capabilities is the app’s multi-lingual interface. Every single touchpoint on the app is available in English, Arabic, Swedish, and Italian, including audio-guidance in all four languages.
The professional expertise provided by the founders of The TriFactory when it comes to organizing running races offers a distinct advantage when it comes to Racemate’s business strategy, with the app’s core paying customers being race organizers and sports event management companies. Alongside its innovative experience for runners, Racemate offers race organizers state-of-the art features including direct in-ear communication with every single runner, superior tracking and emergency response triggers, and the audio-guidance that keeps race participants on track from start to finish.